Good (anytime of) day!

i connect the dots.
deliver trusted & loved products.

20+ years experience

8 years managing

B2B | B2C | SaaS

System Workflow

0–1 | Product Market Fit

Concept Design to Delivery

International Expertise

Climate-tech

Fintech | Healthtech | Education

AI Products

FEATURED PROJECTS

Charles Schwab & Co.

Retirement Reimagined

Directed the multi-year redesign of Schwab’s retirement platform, unifying experiences across participants, sponsors, and advisors while reducing friction, technical debt, and complexity.

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N26 Bank

Insurance product from zero to launch strategy

Defined product-market fit for N26's insurance wallet—research-driven segmentation through launch strategy for European market disruption and €1.31 trillion market.

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Various

AI startup work and explorations

Led AI integration and full-stack design strategy across fitness and ESG tech—driving faster task completion for Nike users and building a compliance SaaS from brand identity to product.

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Charles Schwab & Co.

New Product 0–1 Delivery

Directed the end-to-end product experience in a high-ambiguity space, surfacing key pain points and delivering a strategy that strengthened client retention and satisfaction.

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Natural Capital Exchange

Onboarding Acquisition

Led the design and strategy for NCX’s onboarding platform, simplifying complex architecture and information while building trust and value across a overwhelming environmental marketplace.

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Charles Schwab & Co.

Retirement Reimagined

Directed the multi-year redesign of Schwab’s retirement platform, unifying experiences across participants, sponsors, and advisors while reducing friction, technical debt, and complexity.

View Project Details

Charles Schwab & Co.

Retirement Reimagined

Directed the multi-year redesign of Schwab’s retirement platform, unifying experiences across participants, sponsors, and advisors while reducing friction, technical debt, and complexity.

View Project Details

N26 Bank

Insurance product from zero to launch strategy

Defined product-market fit for N26's insurance wallet—research-driven segmentation through launch strategy for European market disruption and €1.31 trillion market.

View Project Details

N26 Bank

Insurance product from zero to launch strategy

Defined product-market fit for N26's insurance wallet—research-driven segmentation through launch strategy for European market disruption and €1.31 trillion market.

View Project Details

Various

AI startup work and explorations

Led AI integration and full-stack design strategy across fitness and ESG tech—driving faster task completion for Nike users and building a compliance SaaS from brand identity to product.

View Project Details

Various

AI startup work and explorations

Led AI integration and full-stack design strategy across fitness and ESG tech—driving faster task completion for Nike users and building a compliance SaaS from brand identity to product.

View Project Details

Charles Schwab & Co.

New Product 0–1 Delivery

Directed the end-to-end product experience in a high-ambiguity space, surfacing key pain points and delivering a strategy that strengthened client retention and satisfaction.

View Project Details

Charles Schwab & Co.

New Product 0–1 Delivery

Directed the end-to-end product experience in a high-ambiguity space, surfacing key pain points and delivering a strategy that strengthened client retention and satisfaction.

View Project Details

Natural Capital Exchange

Onboarding Acquisition

Led the design and strategy for NCX’s onboarding platform, simplifying complex architecture and information while building trust and value across a overwhelming environmental marketplace.

View Project Details

Natural Capital Exchange

Onboarding Acquisition

Led the design and strategy for NCX’s onboarding platform, simplifying complex architecture and information while building trust and value across a overwhelming environmental marketplace.

View Project Details

EXPERIENCE

01

Build the Vision & Do the Work

I shape the vision and strategy that align teams and excite stakeholders—then roll up my sleeves to make it real. I guide teams toward exceptional craft, velocity, and measurable business impact.

02

Built UX research departments

At multiple companies, I established full UX research functions—creating participant pools, testing logistics, and team frameworks that scaled insight delivery, validated hypotheses, and increased organizational trust in user data.

03

Designed Organization-Wide Design Strategy

I’ve led design org strategy and digital transformation for companies ranging from 16 to 40,000 employees—aligning people, processes, and practices to raise the design maturity and product impact.

04

Cross-Industry INNOVATION

I bring cross-industry insights—from finance and health to climate tech—to uncover patterns in human behavior and apply proven design principles in fresh, unexpected ways.

05

Design Leadership that Scales

I’ve grown design teams from one to many—building inclusive cultures, coaching emerging leaders, and establishing systems that sustain quality at scale.

06

Global Product Experience

I’ve led products across India, Australia, Germany, and the U.S., learning how culture shapes behavior and trust. This perspective provides me instincts as a design leader and helps teams build for everyone, not only the familiar.